Should Mariah Head In A New Direction?


Should Mariah Head In A New Direction?

Mariah E&V

The sales are in and the numbers do not lie…

Mariah Carey’s new album ‘Me. I Am Mariah… The Elusive Chanteuse‘ has debuted at number three on the Billboard 200 albums chart. Whilst this is a very respectable number, the sales however is something that should be a voice of concern.

The record shifted roughly 56,000 copies in its first week which is extremely low in comparisons to the first week sales of ‘Memoirs of an Imperfect Angel’  (168,000 copies) and the career high of ‘E=MC²’ (463,000) six years ago.

Over in the U.K. sales were not that impressive either, the collection debuted at number fourteen with sales of just 6,000 copies!

Now of course part of the issue can be blamed on the current sales climate and how many popular artists are not shifting like they use to, but for someone who has been named the biggest selling female artist of all time something must be wrong when she can’t even reach the 60,000 mark?

This leads us to question about Mariah’s career and what direction she should realistically be taking now that she is no longer the chart force that she use to be…

As fans of Ms. Carey we believe that she has nothing else to prove in todays industry.

She’s an icon, has had more solo number ones then anybody else (that being said Rihanna and Katy Perry are both starting to become a force to be reckoned with in that field – but let’s ignore that… for now), she’s broke numerous chart records, won every award you can think of and has one of the most iconic voices of all time.

What I am trying to say is that Mariah shouldn’t be competing with her younger peers anymore, because quite frankly some of her actions nowadays are coming across as slightly cringe-worthy.

If you take a look at the likes of Celine Dion, Shania Twain, Kylie Minogue and to a certain extent Toni Braxton they have all found their niche in who they are performing to and how their public image is portrayed now that they have all reached a more mature age.

Mariah still has the voice and is an excellent song writer so she needs to focus on this more in the future and possibly release music that showcases this.

She should also consider promoting her work more and do something unusual… maybe an updated MTV Unplugged session? Her ‘live’ performances nowadays aren’t exactly the most acclaimed, so to do something that is stripped back and focuses on the basics could really get critics back on her side.

Perhaps a change in management is needed? The formula of trying to rehash past singles to match the success of hits such as ‘We Belong Together‘ is now wearing thin and that the team around her need to come up with a fresh strategy?

However maybe this is the new direction Mariah wanted? The fact that she has chosen not to promote this record and stick to a genre that is not being blasted over radio is her way of saying that she is comfortable in the skin she is in and is releasing the music she and her fans want to hear…

Whilst that is a nice thing it doesn’t take away from the fact that it is now more important for her to consider her career options on a wider scale especially if she doesn’t want to damage her rich legacy.

But then again this is Mariah Carey… when people thought she wouldn’t survive without Tommy Mottola she did, when ‘Glitter‘ bombed she rose back to the top with ‘The Emancipation of Mimi‘ and when people thought she couldn’t act she gives us a critically acclaimed performance in ‘Precious’!

It’s now your move Mariah, just make it a good one because the whole world is watching and waiting!

What do you think? Tell us in the comment box below

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Article By:  Grant Savage


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