[EYES AND VOICE] Today, 30th March makes it the one-year anniversary of Jay Z’s music streaming service, TIDAL.
Yes! its been one whole year already since Jay Z; the music mogul, rapper and husband to Beyonce bought struggling music streaming service Aspiro for £39m ($56m, €50m).
Relaunching it with a big stage-celebrity-packed event in New York City in 2015 and changing the music service name to Tidal – stylised as TIDAL.
The first year was definitely not a smooth wave for Tidal, but as it reaches this milestone, We here at Eyes And Voice looks back at Tidal achievement(s) so far…
Tidal big launch!
On 30 March, in a big event in New York, Jay Z live-streamed the launch which saw other celebrities like Beyonce, Daft Punk, Deadmau5, Calvin Harris, Madonna, Rihanna, Kanye West and more, sign on as co-owners, meaning they all get a percentage of the company.
That’s when the backlash started! What did Tidal have to offer subscribers? Tidal was heavily criticised at the time with many complaining about the high subscription costs. Are the already rich musicians trying to get richer?
But according to Jay Z, “Tidal pays 75% royalty rate to ALL artists, writers and producers – not just the founding members on stage.”
But It was not too long until the wave started to get a little better for Tidal…
Here are some #TidalFacts
Tidal was rumoured to be struggling with subscription numbers but Jay Z took to twitter to set the record straight in a Twitter hash tagged; #TidalFacts.
- In September 2015, the service announced it had reached one million subscribers and threw a huge concert to celebrate.
- In February 2016, it enjoyed another boost with Rihanna’s Anti album released, which was exclusively released on Tidal for some time before other services got it. Rihanna’s Anti alone earned Tidal one million plus users.
- Also not long after Anti was released, Kanye West’s 2016 album, The Life Of Pablo streamed exclusively on the service (currently still ONLY available on Tidal). Kanye and The Life Of Pablo reportedly gained Tidal another 2.5 million subscribers.
- Tidal has 3 million plus subscribers a year after Jay Z’s takeover
Tidal is on the rise?
According to reports, Tidal now has over 3 million subscribers since Jay Z’s takeover a year ago.
Tidal has a long way to go before it can match the success of Spotify, which has 30 million subscribers, or Apple Music, which boasts 11 million paid subscribers. But like Jay Z tweeted, “We are here for the long haul. Please give us a chance to grow & get better.
We here at Eyes And Voice wishes Tidal happy one year anniversary and cheers to exclusive music.
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